30 August 2004

Signature Prints launches the "Blueprints" collection of Florence Broadhurst wallpapers

Signature Prints is delighted to announce the launch of its new Blueprints wallpaper collection, a mixture of old favourites and brand-new work.

Eight designs from the Florence Broadhurst library are used in a variety of colourways, totalling 42 examples of high wall fashion.

The designs selected (namely: The Cranes, Japanese Bamboo, Horses Stampede, Floral 100, Japanese Floral, Egrets, Shadow Floral and Floral 300) follow a loose oriental theme which is enhanced with the use of gold and silver metallic bases.

Signature Prints has spent much of the past year researching and developing new printing inks to complete the story - all inks are now water-based for ecological reasons; all are durable, washable and fade resistant.

Words such as 'vibrant', 'classical', 'poetic' and 'romantic' give an impression of the visual effects conveyed by the Blueprints collection.

As the fashion element moves from feature walls to whole rooms and beyond, Signature Prints' colourists have taken into account concepts including: residential and commercial; masculine and feminine.

Some previous strongly-contrasting colourways have been retained as touchstones of yesterday, today and tomorrow. But a strong emphasis has been placed on softer tonal qualities that acknowledge wallpaper's role in a total scheme.

The colours are classical, poetic and romantic and blend the old with the new: for example, the royal blue Shakesphere with an exotic floral colour, Daiquiri Ice. The wide selection of colours suit a variety of interiors and climates.

The range uses tonal qualities rather than contrasting colourways, and the print colours complement the base papers. For Example, Dark Beige blends in with the Lime Silk Slub basepaper, and the colour Nude was developed directly from the Pink Silk Slub basepaper.

Signature Prints' marketing director Helen Lennie explains the genesis of the range:

"We have developed a high-fashion wallpaper collection from our libraries using traditional methods of silk screen hand-printing. We are excited to release this craftsmanship to an international audience."

And Signature Prints' CEO David Lennie is very happy with the end result:

"Signature Prints now caters for a global audience of high-fashion installations. Blueprints, although based firmly in the past, uses all things modern to ensure the user of the papers creates the ambience required. Excitement, strength, peace - even tranquillity - are all moods achievable from this new collection."

The Blueprints collection consists of the following designs and key colours:

The Cranes

The Cranes: Milo and Soft Linen on Cream Silk Slub
The Cranes: Beauty Spot and Pearlised Harlem on Pink Silk Slub
The Cranes: Shakesphere and Daiquiri Ice on Tan Silk Slub
The Cranes: Blue Flint and Laurentide on Silver Scrim Mylar
The Cranes: Earth Red with Dark Beige on Lime Silk Slub
The Cranes: Terra Verte and Lavender Bush on Matt Brushed Bronze Mylar
The Cranes: Chocolate and Coral on Silver Scrim Mylar
The Cranes: Dark Brown and Stormy Seas on Lime Silk Slub

Japanese Bamboo

Japanese Bamboo: Pale Sky Blue on Cream Silk Slub
Japanese Bamboo: Dark Brown on Lime Silk Slub
Japanese Bamboo: Red on Matt Brushed Bronze Mylar
Japanese Bamboo: White Sand on Lime Silk Slub
Japanese Bamboo: Nude on Pink Silk Slub
Japanese Bamboo: Metallic Gold on Lime Silk Slub

Horses Stampede

Horses Stampede: Cinnabar on Pink Silk Slub
Horses Stampede: Stormy Seas on Pink Silk Slub
Horses Stampede: Stratford Brown on Pink Silk Slub
Horses Stampede: Pale Sky Blue on Cream Silk Slub
Horses stampede: Matt Black on Silver Scrim Mylar

Floral 100

Floral 100: Distant Cloud on Matt Brushed Silver Mylar
Floral 100: Very Light Delta on Matt Brushed Silver Mylar
Floral 100: Damson on Tan Silk Slub
Floral 100 Storm Blue on Matt Brushed Gold Mylar

Japanese Floral

Japanese Floral: Delmar on Silver Scrim Mylar
Japanese Floral: Chilli Red on Tan Silk Slub
Japanese Floral: Stormy Seas on Lime Silk Slub
Japanese Floral: Brunswick Green on Lime Silk Slub
Japanese Floral: Orange Pearl on Matt Brushed Bronze Mylar
Japanese Floral: White on White Gloss Mylar
Japanese Floral: Very Light Chalk Blue on White Gloss Mylar
Japanese Floral: Sage on Cream Silk Slub
Japanese Floral: Silver Matt Emulsion on Shiny Silver Mylar
Japanese Floral: Aubergine on Matt Brushed Bronze Mylar

Egrets

Egrets: Caughlan Red and Winnow on Matt Brushed Silver Mylar
Egrets: Oriental Blue and Smalt on Matt Brushed Silver Mylar
Egrets: Black and Charcoal on Cream Silk Slub
Egrets: Pale Sage and Dark Grey on Cream Silk Slub

Shadow Floral

Shadow Floral: Dusty Turquoise on Matt Brushed Silver Mylar
Shadow Floral: Orchid Haze on Matt Brushed Silver Mylar

Floral 300

Floral 300: Rosetta on White Gloss Mylar
Floral 300: Polish Light Green on White Gloss Mylar
Floral 300: Chalk Blue on White Gloss Mylar
Floral 300: Moulin Rouge on Silver Scrim Mylar

More information:

Media information and high-res images of the Blueprints range are available from our website: www.signatureprints.com.au. Please note that you must apply for passwords (including a separate high-resolution image password) on the website.

For all media enquiries please contact:

Roger Balch
mobile: +61 (0) 422 945 685
email: media@signatureprints.com.au

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